Hubstaff co-founder Dave Nevogt argues that marketing, not sales, is a company’s best option for achieving sustainable long-term growth. “Sales is about getting people to buy; marketing is about getting people to buy-in.”
I’m just gonna say it: Sales sucks. Now don’t get me wrong. It doesn’t suck for everyone. Some folks are just born to work in sales, and it works for them. You know, they can just talk the talk, people love it, and the money comes rolling in. Boom.